Organization Design aims to produce a logical, coherent, cohesive and yet flexible structure which would easily adapt itself to new market conditions and thus facilitate the organization’s objectives. It is thus a continuous process of modification and change and never a one-off event. Finally, the aim of Organization Design is to strike the right balance between integration and differentiation across various functions and levels, to arrive at the structures, roles, deployment planning and other process mechanisms to meet the business objectives of internal and external customers for today's and tomorrows’ market needs.